Author: Rayne
Hobbies: Model airplanes, Book Making, Jewelry Making. Mountain Climbing, Bonsai and Collecting Coins.
Contacts
Contact:
[email protected]
Author Has Been Featured In
https://www.esquire.com
https://www.harveynichols.com
https://www.capitalfm.com
http://bloomberg.com/
https://www.spiegel.de
BrandRx 3.0 Roadshow: Moving Brands Beyond the Block List
In 2017, when we launched our first BrandRx study of the media and marketing industry’s brand safety problem, the landscape looked very different. Rogue CEOs, hapless social media stars and divisive political news had marketers on their guard. That year, 75 percent of marketers said they were exposed to unsafe content. By 2018, conditions had improved. An update showed that code-red level concern among marketers dropped from 90 percent to 60 percent. But there is only so much you can learn in the lab.
This spring, GumGum embarked on a cross-country journey to see how marketers are navigating the brand safety challenge now. massager vibrators spoke with brand and advertising agency executives in Dallas, Chicago and Atlanta. Download the guide for a journalistic view of our travels.
Thank Katie's Reddit profile !
Click here to download:BrandRx 3.0 Roadshow: Moving Brands Beyond the Block List >>
What's inside
© copyright 2008-2020 gumgum, inc. all rights reserved